Open day/Winter college
Ruth Falquina. NOKIA SPAIN/ ATL and Digital Activation Manager
The Viral College y Zinkproject te invitan a una conferencia sobre los límites de la creación de marca en la web 3.0
Evolucion histórica de la web 1.0, 2.0 , 3.0
...Introduccion al entorno digital 2.0 : Herramientas para la construccion de una marca on line: Social Media Optimization, SEO, SEM, Blogging y Microblogging
Analizaremos la evolucion del comportamiento y la experiencia de los consumidores para poder ser eficientes en la elaboracion de mensajes
RUTH FALQUINA
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Since March 2008 to present day: Nokia Spain: ATL and Digital Activation Manager
Marketing Activation is the engine that ensures local relevance and resonance in the local campaign development with impact & always looking for creative excellence; developing holistic strategy based on customer live touch points ,combining traditional and non traditional and innovative components ( e.g mobilecampaigns, ambient media, applications development, horizontal digital campaigning: bought media, earn media, SEM, SEO; digital activation on websites,social networks, blogs and forums)Responsabilities• 360 local brand strategy combining ATL , Digital and Youth Strategy: creating a holistic brand experience.• Activates & implements local ATL campaigns, Youth and Digital in traditional and non traditional channels.• Local creative excellence.• Holistic Touch-point Strategy for all campaigns.• Investigates and consolidates creative and media competitive activities.• Creative & Media Agency Management.• Consolidates and reviews campaign practises and results.• Coaching and teaching rest of teams about Digital enviroment Etiquetas: comunity manager, creatividad, sem social network, seo, the viral college, winter college, zinkproject
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